22-year-old Melburnian and Formula 1 driver, Oscar Piastri, is delighted to announce a continuation of his successful partnership with Quad Lock for 2024.
The 2023 FIA F1 Rookie of the year extends his role as Global Ambassador for Quad Lock, a market leader in the smartphone mounting market whose range now includes Motorcycling, Driving, Cycling, Marine, Aviation and a range of other Lifestyle options.
I am thrilled to be partnering with Quad Lock again in 2024.
Since 2022 and throughout my F1 rookie season, the team have supported me on and off the track. I am proud to wear their logo again this upcoming season and represent a brand that champions safety and adventure in equal measure.
The announcement was marked with the launch of the ‘Keep Your Hands Off It’ responsible driving campaign, a slightly cheeky yet incredibly important message designed to encourage Australians to avoid using their mobile phones to text and scroll while driving.
Oscar, known for his remarkable achievements in Formula 1, recognises the need for action.
As a professional driver, safety has always been paramount to me, both on and off the track. Unfortunately, a surge in road incidents often accompanies the holiday season, and I think it’s a really important message to address unsafe phone use which is a preventable factor in many accidents
‘Keep Your Hands Off It’, a collaborative push from Oscar and Quad Lock, aims to emphasise the dangers of handheld mobile phone use while driving and encourages drivers to prioritise safety for themselves and the well-being of others on the road.
On the global stage, Australia is notably tackling handheld mobile use while driving, and it appears Aussies are in fact starting to change their mobile use behaviour in cars. Evidence of this trend, Quad Lock, smartphone mounting systems offering the most secure way to mount your phone, have experienced a significant and incremental surge in growth.
As one of the leading solutions offering a legal way to view your phone while driving, the Australian designed fixed mounting system, has experienced the highest growth in Australia through their ‘Drive’ category up 50% year-on-year.
Despite these positive signs, and Australia being exemplary in promoting driver safety and enforcing proactive laws around handheld mobile phone use, there is still a long way to go. In 2022, over 360,000 mobile phone infringements were issued, up 63% over the previous period.
Co-Founder of Quad Lock and staunch advocate for safety and innovation, Rob Ward, expressed his support for the cause:
Quad Lock has always been at the forefront of promoting safe and secure mounting of smart phone devices.
We are proud to launch the ‘Keep Your Hands Off It’ narrative alongside Oscar, as it aligns with our commitment to enhancing driver safety through innovative solutions.
Quad Lock sales data and the notable growth of the ‘Drive’ category tells a promising story that Aussies are in fact listening. This is encouraging, and we hope that through focused messages such as this, we can continue to improve driver safety as a nation.
‘Keep Your Hands Off It’ is essential all-year-round, with consumers urged to take particular note in December as it is a high-risk time of year and double demerits come into force; which could mean up to 10 points from your licence. Now is the time for Aussies to change their habits.
Piastri, Quad Lock, and the ‘Keep Your Hands Off It’ message aim to make a positive impact by encouraging drivers to remain focused, minimise distractions, and contribute to safer roads during the holiday season and beyond.
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